How Micro Events Build Your Movement with Melissa the Retreat Alchemist

Micro events will build your movement—period. In this conversation with my dear friend Melissa, The Retreat Alchemist, we unpack how intimate in-person experiences create magnetic visibility, deepen trust, and convert into high-ticket sales (and repeat buyers). We talk pricing, budgeting, the “back-end” offer strategy, timelines that actually work, and how to design events that feel collaborative (not “the host show”). Plus, we share behind-the-scenes stories—from last-minute restaurant miracles in NYC to the Mexico taco feast that saved a retreat—and why small, soulful rooms turn into big momentum online.

What You’ll Learn

  • Why micro events are the fastest path to authority, referrals, and sales

  • How to price + budget so your event is profitable (not just “for the vibes”)

  • The key to selling on the back end (masterminds, certification, retreats)

  • How to design connection-first experiences (not sit-and-get)

  • Timelines, early-bird strategy, and why last-minute launches are tough

  • How to hold the room energetically (and why you shouldn’t DIY the logistics)

Chapters / Timestamps
00:00 Welcome & why micro events create major momentum
04:21 The biggest myths about events (and what’s actually true)
10:45 Pricing, budgets, and how to plan for profit
17:12 Sell the after: stacking offers and momentum post-event
22:30 What makes an event worth attending (as a buyer)
29:05 Connection > performance: designing collaborative rooms
35:18 BTS stories: New York at Christmas + Mexico taco save
42:10 Micro events that built my year (Kelowna + Arizona)
47:33 Sponsor/speaker $$, creative funding & sponsorships
53:12 If you’re nervous: start small, start local, start now
57:40 Melissa’s November dinner event (Revelstoke) & how to work with her

Guest
Melissa — The Retreat Alchemist
Retreat and event strategist for heart-led entrepreneurs. Offers everything from vibe + venue intensives to full planning and on-site support, so you stay in your zone of genius while she handles the details.
Connect: @theretreatalchemist on Instagram

 

     

Work With Us / Links

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