Why Your Offers Aren't Selling & What To Do About It

In her latest podcast, Jackie addresses the common reasons why many offers aren't selling, focusing on the importance of clear, results-based messaging that directly speaks to your dream ideal client. She emphasizes the need for healers to create structured frameworks for their ideas, making them easier to market and sell. Jackie also highlights the significance of naming offers in a way that clearly communicates the outcomes clients can expect, which helps make the offers more compelling. She introduces content frameworks that resonate with audiences and discusses the importance of understanding the difference between what clients perceive as their problem and what the actual problem is. Through a guided visualization exercise, Jackie helps listeners connect with their ideal clients and identify their specific needs. Finally, she advocates for using celebration posts to build authority and regularly share successes, reinforcing your position as an expert.

Key Moments:

  • Identifying the Core Problem (00:05:51 - 00:07:06): Jackie emphasizes that the real reason many offers aren't selling is due to unclear messaging. She explains the importance of knowing exactly who your dream ideal client is and crafting specific, results-based messaging that speaks directly to their needs.

  • Creating a Framework for Your Ideas (00:08:01 - 00:09:11): She discusses the challenge many healers face in turning their ideas into a marketable framework. Jackie shares her experience in transforming her ideas into a structured approach, like with her Tapping School, to make them easier to sell.

  • Naming Offers with Results-Based Language (00:09:12 - 00:12:00): Jackie highlights the importance of naming your offers in a way that clearly communicates the outcomes your clients will achieve, making your services more appealing and easier to sell.

  • Using Specific Content Frameworks (00:32:27 - 00:33:02): She introduces different types of content that resonate with audiences, such as leadership content, embodiment content, and activation content, and explains how these can be used to make your messaging more effective.

  • Understanding Client Perceptions (00:31:01 - 00:32:21): Jackie discusses the importance of understanding what clients perceive as their problem versus what their actual problem is, and how to bridge that gap through your content.

  • The Power of Visualization (00:15:33 - 00:17:27): She guides listeners through a visualization exercise to connect with their dream ideal client, emphasizing the importance of understanding their clients' specific problems and how to position their offers as the solution.

  • Celebration Posts as Authority Builders (00:37:01 - 00:39:12): Jackie encourages using celebration posts to highlight wins and build authority, suggesting that sharing successes regularly can help position you as an expert in your field​

Episode Resources:

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  • Tune in next episode for Day 3, where we'll dive into Money Mindset & Visibility Beliefs that will help you make more sales

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